The Process of Selling a Home

Selling your home is a major milestone in your life, right next to buying a new one. We have created this section to provide information for current or future clients thinking about selling their home. By following the tips throughout, you will learn how to squeeze the most money out of your property, set a listing price, hold an open house, and more.


Getting Started

A Well-Maintained Home Attracts More Buyers
It’s important to remember that a well-maintained home is going to appeal to a wider range of potential home buyers. As the old adage goes, people judge books by their covers, and houses follow that same maxim. Just as you would have a car detailed before selling it, you can really affect your chances of selling your home by fixing things in and around the house.

Cleanliness Is Key
Keeping your home clean whilst trying to sell it also communicates to buyers that you keep it maintained and have not let it go.

Also — if you can — move furniture around as to create the illusion of more space in as many rooms as you can. Although the square footage of the home and each room will be available for the buyer, many will make a judgement call based on what they see. And everyone likes a large, spacious room.

Touchups and Paint
Painting walls and patching holes can add a sense of solidarity to your home. Tacky, spotted paint jobs can communicate that you haven’t maintained your home, as do holes. Also, look for any problems with window screens, electrical outlets that may be missing covers, and floor paneling that may be coming loose.

Clean The Basement
Although the basement can often be an afterthought, many potential home buyers will want to see the condition of your laundry room and furnace areas to see just how meticulous your caretaking skills have been.

Bathrooms
For some people, the bathroom is an intimate place that must be kept clean at all times. Dried-out grout and caulking, loose hairs in the sink or bathtub, and toothpaste in the sink bowl will turn a majority of buyers off. Scrub tile and keep the sink clean.

As bathrooms tend to be small, it also helps to paint the room with a light color or clear out unnecessarily fixtures to add a sense of spaciousness.

Pets
Owning pets in your home can be an itchy subject for some home buyers. Before showings, try to arrange for any pets to be moved to a temporary location away from the home as not to discourage buyers who happen to not share the same affinity for animals as you do.

Entering Your Home
If your home is the cover of the book, your entryway is the first few pages. Create an atmosphere that speaks to buyers when they walk in. Play soft music in the background, put a mat down to show you value cleanliness. Also, make sure the doorbell works and the front area is well lit.


Do It Right The First Time

Homes are more likely to sell when priced at a fair market value. Although sometimes it can be difficult, putting your home at a realistic value will bring a faster sale and more showings.

Always remember that only a couple thousand dollars can make the difference in if a homebuyer should see the house or pass over it.

Common Problems With Overpricing
Determining a price for your home can be one of the most significant decisions you make when selling your property. Still, we very often see sellers putting their homes on the market at prices not suitable for the property.

Not correctly pricing your home can cause your home to stay on the market longer, which research shows yields less interest and lower offers. Be assured that if your home has been on the market for a long time, any Realtor showing the home will be sure to mention this to their client, which will greatly deminish your negotiating power.

Another problem is that many modern home search engines are filtered by a price range. While you’ll never be missed for pricing too low, an additional thousand on your asking price can limit your exposure on real estate websites.


 

Architect presenting a new project  on digital tablet to a cheer

Our Eight Week Marketing Plan

Although some homes will stay on the market for much longer than eight weeks, over the years we have found that establishing a solid launching point for your home’s marketing campaign leads to more showings and often times faster sales. If you choose to work with us, we will go over this marketing plan in detail, but below is a brief synopsis of what we do to get your home visibility, and ultimately, sold.

Week One: Preparation
Week One is the launching point for the entire eight week marketing program, and in that regard, probably the most important. We begin by preparing the listing paperwork, reviewing this marketing plan, taking around twenty professional photos of your home and placing signs in your yard.

Week Two: Submit Paperwork and Home to Multi-Listing Service
The MLS is the nation’s premiere method for posting homes online to promote visibility and sales. Chances are, if you see a property online, it was pulled from the MLS.

By submitting your property to the MLS, we are guaranteeing thousands of impressions by both potential homebuyers and real estate professionals browsing your area.

Week Three: Get Social, Go Viral
We harness the power of YouTube, Facebook, Twitter, Realtor.com and TopProducer to get your site seen. With a majority of homebuyers finding their future homes online these days, this method only continues to gain traction as a major player in marketing your home.

Week Four: Review Initial Marketing Results
It’s always good practice to evaluate the results of any marketing plan in the beginning to guage feedback and alter any future steps based on what’s found.

Week Five: Tweak Prior Marketing
Using the data gathered from Week Four, we manipulate the next few weeks of marketing to better contour the plan to fit your home’s individual needs.

Week Six: Reverse Prospecting
Instead of matching potential buyers to your home, we try to match your house to the specifications of potential buyers. Sometimes when “soft marketing” has failed to generate a lot of results, switching to an aggressive marketing style can land additional leads for your home that were missed in the initial marketing plan.

Week Seven: Revisit Visual Marketing
If we already haven’t, we examine all visual marketing materials pertinent to your home sale. This includes filming additional virtual tours of your home, snapping extra professional photos and spreading them throughout our network to generate new interest.

Week Eight: Open House
An open house is a very important step in selling your home. If a picture is worth a thousand words, an open house is worth a million. We advise you on how to make your home welcoming to potential buyers, and how to maximize it’s sale potential — then, of course, we help you conduct the event.

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